a. Automatically collected information

When you visit our website, we may automatically collect:

• Device information — browser type, IP address, operating system, time zone.
• Usage data — pages viewed, referral sources, interaction patterns.
• Cookies & tracking technologies — for analytics, site functionality, and personalised experiences. See our Cookie Policy for details.

b. Information you provide

When you make a purchase, contact us, or sign up for marketing, we may collect:

• Personal information — name, billing/shipping address, email, phone number.
• Payment information — processed securely via PCI-DSS compliant payment gateways (e.g., Razorpay).
• Customer support queries — information you provide when contacting us.

We collect and process your personal data on the following legal grounds:

• Consent — for marketing, promotions, and non-essential cookies. You can withdraw your consent at any time.
• Contractual necessity — to process orders, deliver products, and provide customer support.
• Legal obligation — to comply with tax, legal, and regulatory requirements.
• Legitimate interests — to prevent fraud, enhance security, and improve our services.

We use your personal data for the following purposes:

• Order processing & fulfilment — deliver products, process payments, and provide invoices.
• Communication — send order confirmations, updates, and customer support responses.
• Fraud prevention & security — monitor transactions for fraudulent activity.
• Marketing (with consent) — send promotional emails, offers, and newsletters.
• Website & service improvement — analyse customer behaviour to enhance the user experience.

We do not sell your personal data. However, we may share it with:

• Service providers & partners —
  • Shiprocket for shipping & delivery services.
  • Razorpay for secure payment processing.
• Legal authorities — when required by law, court orders, or regulatory authorities.
• Business transfers — in case of mergers, acquisitions, or business restructuring.

International data transfers

Your data may be stored or processed outside India, subject to Indian government-approved safeguards to ensure security.

We retain your personal data as follows:

• Order records — for 7 years to comply with tax regulations, or until you request deletion.
• Marketing data — until you unsubscribe.
• Legal compliance — as required by applicable laws.

As per the Digital Personal Data Protection Act, 2023, you have the right to:

• Access & review — request a copy of your personal data.
• Correction & deletion — modify or delete your information.
• Withdraw consent — stop receiving marketing communications.
• Data portability — request your data in a structured format.
• Grievance redressal — file a complaint if your data is misused.

We implement strict security controls to protect your data, including:

• SSL encryption for secure transactions.
• Restricted access to personal data on a need-to-know basis.
• Secure payment gateways compliant with international security standards.

We use cookies to:

• Enhance site performance and user experience.
• Analyse website traffic.
• Personalise ads (with your consent).

You can manage cookie preferences via the Cookie Consent Banner on our website homepage, or through your browser settings.

We do not knowingly collect data from individuals under 18 years of age without parental consent, as required by Indian law. If you believe a minor has shared data with us, please contact us for deletion.

We may update this policy from time to time. Material changes will be notified via email or a website notice. Continued use of our services constitutes acceptance of the updated policy.

For questions, data requests, or complaints, reach us here: